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State:
Acquiring and keeping new customers
Using the internet to find new customers
Protecting your assets
Raising capital and getting business credit
People management and team leadership skills
Human resources systems and practices
Becoming a more knowledgeable business person
Zip Code:
To receive your free (60-minute long distance phone card) within two weeks, just take a few minutes now to tell us why, after inquiring about (product), you decided not to purchase.
Completion Time: Approximately 5 minutes
How did you first learn about (product)?
Advertisement
Newspaper or magazine article
Trade show
Search engine
Company website
Internet chat/list
Referral
Other
What originally caught your attention about (product) and caused you to inquire about (product)?
When you contacted the company about (product), were you seeking a specific solution to a business need or problem? If so, what?
If you could change the product to make it valuable enough for you to purchase, how would you change it?
When you received the information you requested, did you read it?
Yes
No
What was the main reason you did not purchase (product)?
Already purchased a different product
No longer needed the product
Technical reason not use the product
Put off the purchase for a future time
Am still considering the product
Other
Which one of the following products did you purchase instead of (product)?
Product A
Product B
Product C
Product D
Product E
Product F
Product G
Other
Please describe the main reasons you purchased our competitor's product. What did it offer you that (product) did not?
Did anyone else influence your buying decision?
Yes
No
If yes, how was the influential person related to you and what did they say or do that influenced you?
Please rate the importance of the following to your businesss:
This last set of questions is about you and your business:
What is your position in your business?
President or CEO
VP
Manager
Professional
Are you an owner of the business?
Yes
No
What type of business is it?
How long have you been in business?
Starting up now
1 year or less
2-3 years
3-5 years
5-10 years
More than 10 years
How many people does the business employ?
Less than 5
5-10
10-20
20-50
50-100
100 or more
Which of the following best describes your business facilities?
Home office
Small office (outside the home - less than 25 people)
Large office (more than 25 people) or multiple offices
Single store
Multiple-stores
Service facility or distribution warehouse
Manufacturing facility
Multi-level marketing network of mostly home-based people
In what general range is the company's annual sale revenue?
Under $25,000
$25,000 - $50,000
$50,000 - $150,000
$150,000 - $300,000
$300,000 - $500,000
$500,000 - $1,000,000
$1,000,000 - $5,000,000
Over $5,000,000
Mailing address for your free (60-minute long distance phone card):
Name:
Address:
City:
Address:
E-mail Address:
Thank you for taking the time to complete this survey.
Are any of the following reasons why you did not purchase the product?
Choose all that apply:
Reason 1
Reason 2
Reason 3
Reason 4
Reason 5
Reason 6
Reason 7
Reason 8
Reason 9
Other
If you answered "Other," please describe the reason you did not purchase.
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