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DIRECT MAIL
DETERMINE NEED TO PURCHASE
EVALUATED VARIOUS PRODUCTS/VENDORS
AUTHORIZED / APPROVED PURCHASES
DETERMINED WHERE TO PURCHASE
PLACED ORDERS
ALL OF THE ABOVE
Other (Please Specify)
Internal Data Structure Error
LOGO CLOTHING OR PROMOTIONAL ITEMS
DETERMINE NEED TO PURCHASE
EVALUATED VARIOUS PRODUCTS/VENDORS
AUTHORIZED / APPROVED PURCHASES
DETERMINED WHERE TO PURCHASE
PLACED ORDERS
ALL OF THE ABOVE
Other (Please Specify)
Internal Data Structure Error
1. Which of the following best describes your position within the company?
CEO/OWNER
PARTNER/SENIOR EXECUTIVE
PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)
FINANCE/ACCOUNTING/PURCHASING
MARKETING
OFFICE MANAGER
ADMINISTRATIVE ASSISTANT
TECHNICAL/IT PROFESSIONAL
SALES PROFESSIONAL
OTHER
Other (Please Specify)
2. In which state is your office located?
3. Including yourself, how many employees work at this location?
1
2 TO 7
8 TO 19
20 TO 49
50 TO 99
100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]
Other (Please Specify)
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)
PROFESSIONAL SERVICE FIRMS
ACCOUNTING
LAW FIRM
REAL ESTATE
INSURANCE
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
TECHNICAL/INFORMATION SERVICES
CONSULTING SERVICES
OTHER PROFESSIONAL SERVICES
RETAIL
RESTAURANT, BAR, COFFEE SHOP
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
SERVICES LIKE CLEANING, REPAIR, ETC.
OTHER RETAIL
CONSTRUCTION/MANUFACTURING
MANUFACTURING FACILITY/PLANT
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
CONSTRUCTION
OTHER CONSTRUCTION/MANUFACTURING
EDUCATIONAL INSTITUTIONS
PRIMARY/DAYCARE SCHOOL
SECONDARY SCHOOL
COLLEGE/TECHNICAL
OTHER
PUBLIC ADMINISTRATION
NON-PROFIT/GOVERNMENT
OTHER
Other (Please Specify)
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. If you don
LESS THAN $100,000
$100,000 TO $499,999
$500,000 TO $999,999
$1 MILLION TO $5 MILLION
$5 MILLION OR GREATER
DON
Other (Please Specify)
6. We are interested in understanding more about the role you play in selecting Website Services for your company. For each of the items below, please tell us what your individual involvement is in the purchasing process. Please check all that apply from the list below.
ADVERTISING
DETERMINE NEED TO PURCHASE
EVALUATED VARIOUS PRODUCTS/VENDORS
AUTHORIZED / APPROVED PURCHASES
DETERMINED WHERE TO PURCHASE
PLACED ORDERS
ALL OF THE ABOVE
Other (Please Specify)
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0
LESS THAN $500
$500 TO $1,500
$1,500 to $5,000
$5,000 to $10,000
$10,000 to $25,000
$25,000 or More
DON'T KNOW
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.
WE DID NOT PURCHASE ITEM AT ALL
PURCHASED ITEM... BUT NOT ONLINE
PURCHASED ITEM... ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
9. For each of the following advertising, sales and marketing services listed, please tell us if your company plans to purchase this service in the next six months and if you plan to purchase from an off-line bricks and mortar vendor or on-line vendor.
WILL NOT PURCHASE ITEM AT ALL
WILL PURCHASE ITEM... BUT NOT ONLINE
WILL PURCHASE ITEM... ONLINE
Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?
DID THE ENTIRE PROCESS INTERNALLY (EVERYTHING FROM WRITING LETTER, BUYING SUPPLIES, PRINTING, STAMPING AND MAILING)
OUTSOURCED THE DIRECT MAIL TO AN AGENCY
USED AN ON-LINE PROVIDER
DID NOT DO A DIRECT MAIL CAMPAIGN
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]
POSTCARD
COUPON
8 1/2 X 11 LETTER
NEWSLETTER
BROCHURE
GIFT ITEM LIKE MAGNET, PEN, ETC.
OTHER
WE DID NOT DO A DIRECT MAIL CAMPAIGN
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
EXTREMELY SATISFIED
SOMEWHAT SATISFIED
NEITHER SATISFIED NOR DISSATISFIED
SOMEWHAT DISSATISFIED
EXTREMELY DISSATISFIED
13. Are you aware that there are on-line, full service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign.
NO
YES, I AM AWARE
14. How valuable would an on-line, full service direct mail provider be to your business?
EXTREMELY VALUABLE
SOMEWHAT VALUABLE
NOT VERY VALUABLE
16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]
POOR VALUE FOR THE MONEY/ PRICE
LOW QUALITY OF FINISHED PRODUCT
TOO COMPLICATED
I LIKE TO BE ABLE TO SEE THE PROOFS OR SAMPLES
UNCOMFORTABLE PURCHASING ONLINE
WANT TO DO IT MYSELF
SLOW SPEED OF SERVICE
TOO MUCH OF A HASSLE TO SWITCH VENDORS
DON
OTHER
15. How likely would you be to purchase an on-line, full service direct mail if it were made available?
VERY LIKELY
SOMEWHAT LIKELY
SOMEWHAT UNLIKELY
VERY UNLIKELY
Other (Please Specify)
17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently?
THE COMPANY
PURCHASED A LIST FROM AN EXTERNAL LIST BROKER
PURCHASED A LIST FROM A CATALOG
PURCHASED A LIST FROM A DIRECT MAIL AGENCY
PURCHASED A LIST FROM AN ON-LINE LIST SERVICE
DID NOT ACQUIRE A LIST
DON
18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?
NO
YES, I AM AWARE
19. How valuable would an online list provider service be to your business?
EXTREMELY VALUABLE
SOMEWHAT VALUABLE
NOT VERY VALUABLE
20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
VERY LIKELY [ GO TO THE END AND SUBMIT]
SOMEWHAT LIKELY [GO TO THE END AND SUBMIT]
SOMEWHAT UNLIKELY
VERY UNLIKELY
Other (Please Specify)
21. Why would you be unlikely to consider a LIST SERVICE like this online?
WE DON
LIST QUALITY
UNCOMFORTABLE PURCHASING ONLINE
SLOW SPEED OF SERVICE
TOO MUCH OF A HASSLE TO SWITCH VENDORS
OTHER
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